Shopify Jewelry Stores March 26, 2024

Best Shopify Jewelry Stores in UK: A Look at the Top Shopify Outlets in 2024

Shopify, a robust platform offering comprehensive solutions for businesses including building brands and creating websites, has become integral for those looking to sell products online. Among its plethora of stores, the best jewelry stores in the UK have harnessed Shopify's capabilities to reach millions of shoppers, offering exquisite engagement rings, diamond earrings, and an array of luxury jewelry brands. These stores not only highlight the best jewellery brands but also underscore the versatility of Shopify as a user-friendly technology solution for effective online store management [1] [3].

Best Shopify Jewelry Stores in UK

With Shopify's support, jewelry shops and jewelry brands in the UK have elevated their online presence, tapping into a global market. The platform's most successful stores demonstrate the potential for jewelry stores UK to sell across channels, accept online payments, and market products through various channels, including social media and email campaigns. As we delve deeper into the top Shopify outlets of 2024, we explore how engagement rings, diamond earrings, and luxury jewelry brands differentiate these best jewelry stores in the UK, setting them apart in a competitive digital landscape [1] [2].

Astrid and Miyu Shopify store

Astrid and Miyu Shopify store

Astrid and Miyu Shopify store

Astrid & Miyu, a celebrated name among the best jewelry stores UK, has carved a niche for itself with a Trustpilot rating of 4.4 out of 5, based on 1,287 reviews. This UK-based jewelry shop is renowned for its exceptional customer service, a fact echoed in reviews by satisfied customers like Karen Weston and Hannah Stewart. What sets Astrid & Miyu apart is not just the quality of its products but also the range of in-store services it offers, such as piercings, which have been highlighted by customers like Martina Locatelli and Laura.

  • Key Offerings and Services:
    • Wide range of jewelry: Earrings, necklaces, rings, and bracelets.
    • In-store services: Welding, tattoos, piercing, engraving, and Astrid & Renew.
    • Customer benefits: A loyalty program allowing customers to earn points with every purchase, a 12-month warranty for products, and fighting fake reviews to ensure genuine feedback.

Astrid & Miyu's commitment to quality and customer satisfaction is evident through its offerings. The brand's jewelry is highly regarded for its durability and shine, an aspect frequently praised by customers. Moreover, Astrid & Miyu doesn’t just stop at offering beautiful jewelry; it extends its customer engagement through a loyalty program where customers earn 5 points for every £1 spent in the UK or $1 spent in the US. This program, coupled with free standard delivery in the UK and free shipping on orders over $100 in the US, enhances the shopping experience, making Astrid & Miyu a go-to destination for jewelry enthusiasts.

Sustainability is at the core of Astrid & Miyu's operations, reflecting its commitment to the environment. The brand boasts a diverse collection including Best Sellers, Earrings, Hoop Earrings, Huggie Earrings, and more, catering to a wide range of tastes and preferences. Customers can also enjoy a 10% discount on their first order, with the brand accepting various payment methods including VISA, Mastercard, and PayPal for convenience. Astrid & Miyu's return policy for faulty goods within 30 days of purchase, alongside a clear liability disclaimer and the option for binding arbitration in legal disputes, ensures a transparent and trustworthy shopping experience.

Daisy Jewellery Shopify store

Daisy Jewellery Shopify store

Daisy London stands out in the Events & Entertainment category, boasting a stellar 4.7-star rating from 347 reviews. This British jewelry company, founded in 2009 by Ruth Bewsey, has quickly become synonymous with quality, sustainability, and innovative design. Known for its classic, simple, and effortlessly stylish pieces, Daisy London offers a two-year warranty on its products, underscoring the brand's commitment to durability and customer satisfaction. The company's excellent customer service is frequently lauded, with reviewers noting the team's quick, efficient problem-solving skills and personal, attentive approach.

Key highlights of Daisy London include:

  • Product Range: A diverse selection of jewelry including necklaces, rings, earrings, bracelets, and jewelry gift sets. Notable collections include 'Bestsellers', 'New In', 'Personalised Jewellery', and unique collaborations like 'Estée Lalonde X Daisy' and 'SHRIMPS X DAISY'.
  • Customer Experience: Praised for both its in-store and online customer service, Daisy London ensures a seamless shopping experience. Customers enjoy fast and reasonably priced international shipping, beautiful packaging with cloth bags for each piece, and luxury gift packaging options. The website features a predictive search functionality, live chat, and customer reviews to aid in the shopping process.
  • Convenience and Accessibility: The website supports multiple currencies (GBP, AUD, EUR, and USD) and offers various payment options, including Klarna. Customers can benefit from free express delivery on orders over £100 and a 10% discount upon signing up with an email address and birthday.

Daisy London's commitment to sustainability is evident in its durable jewelry offerings, which are both originally designed and of high quality. The brand's ethos is reflected in its first designs, which were based on the flower and remain a part of the collection today. The Estée Lalonde Wavy Snake Chain Necklace, for example, has garnered praise for its sterling silver chain, comfortable wear, and resistance to tarnishing and discoloration, even after multiple wears and exposure to perfume. This attention to detail and quality has not only won the brand many compliments but also a loyal customer base that highly recommends Daisy London for its outstanding service.

Loel Shopify store

Loel Shopify store

Loel Jewelry, a family-run business, has made a significant mark in the Shopify landscape by offering a unique collection of bracelets, earrings, necklaces, and rings sourced directly from Italy. Their dedication to providing a diverse range of high-quality jewelry is evident through their meticulously curated categories and collections on their Shopify store. Customers are greeted with a 10% discount on their first order, alongside the convenience of worldwide delivery, making Loel Jewelry accessible to a global audience.

  • Categories & Collections:
    • Earrings: Customers can explore subcategories like Hoops, Gold, Silver, and Statement, catering to varied tastes and occasions.
    • Necklaces, Bracelets, Rings: Each category offers an array of styles, ensuring there's something for everyone.
    • Special Collections: The 'Pearly Queen' and 'Tassel Collection' stand out, alongside the 'Gold Cuban Chain Collection' humorously described as 'the Chris Hemsworth of chains'.

The website is not just a marketplace but a comprehensive platform where customers can engage with the brand. The 'About' section provides insights into their business philosophy, warranty details, and sustainable packaging practices. For those looking to stay updated on the latest trends and collections, the 'Blog' section is a treasure trove of information. Loel Jewelry values customer feedback, evident from the 'Reviews' section where prospective buyers can read about experiences from existing customers. Additionally, the 'Back in Stock' and 'Gifts Under' collections offer convenience for those seeking popular items or shopping within a budget.

Eastside Co, a Shopify Plus Partner Agency, played a pivotal role in crafting Loel's online presence. Their expertise in Shopify web design, development, and marketing has undoubtedly contributed to Loel Jewelry's success. This collaboration highlights the importance of leveraging professional services to enhance the online shopping experience, ensuring that Loel Jewelry remains a top choice for those seeking exquisite pieces sourced from Italy.

Tatty Devine Shopify store

Tatty Devine Shopify store

Tatty Devine, a beacon of creativity nestled in the heart of London at 36 Neal Street, operates from 11:00 AM to 6:00 PM and has earned its place as a must-visit destination for unique accessory enthusiasts. Ranking #258 of 1,290 in Shopping in London, Tatty Devine is celebrated for its quirky and statement jewelry, often described by visitors as a "veritable Treasure Trove" and "Heaven" for those in pursuit of distinctive pieces. The brand's dedication to originality and fun is palpable, with collections that are quintessentially British and designs that evoke the charm of a "sweetie shop of jewellery."

  • Customer Experience Highlights:
    • Exceptional customer service, with reviews highlighting the staff's friendliness and helpfulness.
    • Staff recommendations for local dining and sightseeing, enhancing the shopping experience.
    • Unique in-store atmosphere, likened to exploring a treasure trove of jewelry.

Tatty Devine's commitment to creativity extends beyond its physical store, with a vibrant online presence that reflects the brand's authentic personality. The website is a treasure trove in itself, offering a wide array of products including:

  • Jewelry Types: Necklaces, Statement Necklaces, Personalised Necklaces, Brooches, Charm Earrings, Earrings, Rings, Word Jewellery.
  • Collections: Best Sellers, Classic, SS24: Places and Spaces, Wedding Jewellery, Bird Jewellery, Party Jewellery, Recycled Acrylic, Previous Collections, Last Chance, ARCHIVE.
  • Special Offers: £5 off the first order, FREE UK Standard Delivery over £60, and newsletter subscription benefits.

Furthermore, Tatty Devine prides itself on the uniqueness of its jewelry, with all pieces being hand-made. This dedication to craftsmanship ensures that each item is as unique as the person wearing it. The brand also collaborates with various artists, designers, and charitable organizations, highlighting its commitment to community and creativity. The website's user-friendly design, coupled with the brand's playful and original jewelry offerings, makes Tatty Devine a standout among the best jewelry stores in the UK, catering to those in search of something truly special.

Orelia Shopify store

Orelia Shopify store

Orelia, a distinguished name among the best jewelry stores in the UK, offers an enticing array of discounts and deals that cater to a broad audience. Customers can enjoy:

  • Exclusive Discounts:
    • 25% off neckwear with the code NECK25.
    • An appealing 20% discount for students and key workers.
    • 25% off menswear using the code MEN25.
    • Free delivery on orders exceeding £40.

The store's new arrivals span across earrings, neckwear, wrists & rings, and menswear, ensuring a fresh selection for every visit. Orelia's collections are diverse and rich, including:

  • Highlighted Collections:
    • Venus
    • Orelia Vintage
    • Connection
    • Orelia LUXE x Susan Caplan
    • Zodiac & Birthstone Jewellery
    • Pre-Curated Gift Boxes
    • Semi-Precious Stones
    • Engravable Jewellery
    • Shop Instagram
    • Style Sets - Save 10%
    • Crystals By Swarovski®
    • Pearl Details

Moreover, Orelia’s product categories are comprehensive, covering Earrings & Ear Cuffs, Neckwear, Bracelets, Rings & Anklets, and themed collections like Men, ORELIA X SUSAN CAPLAN, and THE JEWELLED LEOPARD, among others. The website enhances the shopping experience with an image-focused layout, integrating Covet Pics for captivating image grids and an Instagram feed with 'shop the look' CTAs. The wishlist functionality, Klarna integration for flexible payment options, and Lucky Orange integration for heatmaps and visitor session recordings underscore Orelia's commitment to a user-friendly and engaging online shopping environment. This, combined with the 10% discount off the first order through Klaviyo integration for automated email flows, positions Orelia as a go-to destination for jewelry enthusiasts looking for quality, variety, and affordability.

V By Laura Vann Shopify store

V By Laura Vann Shopify store

In collaboration with Eastside Co, a Shopify Plus Partner Agency renowned for its expertise in Shopify web design, development, and a suite of marketing services, V By Laura Vann has curated a Shopify store that stands out for its elegance and user-friendly experience. Eastside Co's comprehensive services, including SEO, social media advertising, and email marketing, have been instrumental in enhancing the store's visibility and customer engagement. This partnership underscores the importance of combining high-quality jewelry offerings with robust online marketing strategies to captivate and retain customers.

V By Laura Vann's Shopify store offers a plethora of payment options to cater to a wide range of customers, including Shop Pay, Google Pay, credit cards, and Buy Now, Pay Later (BNPL) with Klarna. This flexibility in payment methods is complemented by the store's diverse product categories, such as the New In, SS24 collection, Collections, Earrings, Necklaces, Rings, and Bracelets. Additionally, the store excels in providing bespoke services, showcasing a detailed process, previous work, enquiry form, gift consultation, and FAQs for those seeking personalized jewelry solutions. The Weddings section is particularly noteworthy, offering bridal, bridal party gifts, engagement rings, wedding rings, try-before-you-buy packs, bespoke rings, and the bridal edit, catering to every need of the modern bride and groom.

Moreover, V By Laura Vann's commitment to customer satisfaction is evident through its inclusive currency options (GBP, INR, CAD, AUD, EUR, and JPY) and comprehensive customer service, including contact information and a detailed privacy policy. The Bling Ring section, featuring various influencers and their favorite pieces, alongside Gift Ideas like V's gift guide, engravables, and gift consultation, adds a personal touch to the shopping experience. This approach not only highlights the store's diverse and high-quality jewelry offerings but also fosters a sense of community and trust among customers, setting V By Laura Vann apart as a distinguished destination among the best jewelry stores in the UK.


Throughout this exploration of the best jewelry stores in the UK on Shopify, we have witnessed the exceptional diversity and creativity that defines the British jewelry market in 2024. From the meticulous curations of Astrid & Miyu to the innovative and sustainable designs of Daisy London, and the unique collections of Loel and Tatty Devine, each store showcases the potential of Shopify as a platform for businesses to thrive. Their commitment to quality, customer satisfaction, and sustainability not only elevates the shopping experience but also sets a high standard for online retail in the jewelry sector.

The synergy between technology and creativity has been a consistent theme, highlighting Shopify's role in facilitating the success of these outstanding jewelry stores. As these brands continue to evolve and cater to the demands of modern consumers, they underscore the significance of embracing digital solutions for business growth. For those looking to embark on a similar journey or enhance their online presence, the expertise of Shopify Plus Partner Agencies like Eastside Co demonstrates the value of professional support in achieving excellence. If you're inspired to elevate your online store to the next level, do not hesitate to contact Mgroup for guidance and expertise that can help you achieve your goals.


What are the top jewellers in the UK to consider?

The UK boasts a variety of esteemed jewellers, with Theo Fennell standing out as a luxury brand established in 1982 and popular among the elite, including royalty and celebrities. Tessuti Jewellery is another prominent name, operating around 30 stores nationwide. Additional noteworthy jewellers include Chisholm Hunter, F. Hinds, Beaverbrooks, Watches of Switzerland, Goldsmiths, and Ernest Jones.

Is Shopify a recommended platform for selling jewelry?

Absolutely, Shopify is an excellent platform for selling jewelry. It offers the benefit of no marketplace fees, allows you to maintain your customer list, and provides greater control over your business operations, making it a favorable choice for jewelry merchants.

Which Shopify stores are generating the most revenue?

The question regarding the highest grossing Shopify stores was asked, but no answer was provided.

Which jewelry store currently holds the title of most popular? has achieved the status of the most popular jewelry store, with an impressive revenue of US$497 million reported in 2023.