Our Tech Audit and Consulting services help uncover performance bottlenecks, security gaps, and integration issues before they impact your sales. We analyze your store's code, theme, and apps, providing clear recommendations to optimize speed, stability, and scalability.
The eCommerce market is on track to reach 5.29 billion users by 2027. Brands competing for that traffic can't afford a slow, fragile, or insecure storefront. Our Shopify audit services identify bottlenecks and growth opportunities — what's holding the store back and what to fix first.
The audit covers architecture assessment, performance analysis, third-party app integration evaluation, theme code quality, security and compliance review, technical SEO, and tracking setup. You receive a prioritized roadmap of issues, their business impact, and the effort required to fix them — not a generic checklist with the same recommendations every store gets.
Book a Tech Audit
Most Shopify performance issues live in the app stack, not the theme. We audit every installed app — what it loads, where it loads, whether you actually use it, and whether a lighter alternative exists. The output is a remove / scope / keep list with the expected performance and conversion impact, ready for your dev team or ours to ship.
Get the auditThe diagnostic tools, frameworks, and signal sources we use to surface what's slowing your Shopify store down.
Google's open-source CWV + accessibility + SEO + best-practices tool. We run it under mobile throttling against real revenue pages.
Field-data CrUX + lab-data sampling for LCP, INP, CLS across PDP, PLP, cart on mobile + desktop.
Shopify CLI + Theme Check + custom rules — surface render-cost hotspots, anti-patterns, deprecated API usage in Liquid.
JS / CSS bundle sizing, image strategy, font payload, third-party scripts — what loads on every page vs only where it needs to.
Product / FAQ / Article / BreadcrumbList JSON-LD checked against schema.org, Google rich-result rules, and AI-Overview citation patterns.
Every installed Shopify app reviewed for cost, performance impact, security scope, duplication, and whether it earns its place.
Six production-grade audit layers — from performance and theme code to app stack, technical SEO, tracking, and roadmap with cost estimates. Every audit ships as a 30+ page report and a live read-out workshop.
Core Web Vitals, LCP/INP/CLS, render-blocking assets, image strategy, JS budget, and Liquid render cost.
Liquid patterns, asset structure, JS quality, accessibility violations, and theme handoff readiness.
Every installed Shopify app reviewed for cost, performance impact, scope duplication, security, and whether it earns its place on PDP and checkout.
Crawl, schema, hreflang, internal links, faceted nav, pagination, plus GA4 / GTM hygiene and consent mode v2 — what's broken, what's leaking.
GA4, Meta CAPI, GTM, server-side tracking, attribution model, and consent mode v2 — what's leaking data and what's broken.
30/60/90-day remediation roadmap with effort + cost estimates so internal or external teams can plan a sprint without rescoping.
$3k flat fee · 2–3 weeks · response within 1 business day
How a senior-led Mgroup Shopify audit compares to Shopify's built-in Theme Inspector or a free Lighthouse run on the metrics that actually move revenue.
| Criterion | With Mgroup | Shopify Inspector / free |
|---|---|---|
| Coverage | Performance + theme + apps + SEO + tracking + security | Performance only |
| Auditor seniority | Senior Shopify architects only · 8+ years | Automated tool, no human review |
| Report depth | 30+ pages, prioritized by impact & effort | One Lighthouse page screenshot |
| App stack review | Every app reviewed for cost / perf / scope | Not included |
| Theme code review | Liquid lint + a11y + handoff readiness | Not included |
| Schema & AI Overview readiness | All schemas validated · GEO citation-ready | Not checked |
| Tracking review (GA4 / GTM) | Consent mode v2 + Meta CAPI + attribution | Not included |
| Cost estimate per finding | Effort + $ per fix · 30/60/90 roadmap | No cost estimates |
| Live read-out workshop | Engineering + marketing + execs in one room | Self-serve PDF |
| Direct architect contact | Senior architect on Slack — same hour | No human contact |
| Optional remediation | Mgroup can ship the fixes after | Not available |
| Best for | Brands past $500k/yr or on Shopify Plus | Casual single-page checks |
Book a senior-led Mgroup Shopify tech audit — $3k flat, 2–3 weeks, 30+ page report with a 30/60/90 roadmap and live read-out workshop.
A real audit needs structure. Six steps move from kickoff to a working remediation plan you can prioritize and ship.
Staff invites, analytics access, sample orders, plus a short workshop to align on commercial goals and the audit scope.
Lighthouse, WebPageTest, GA4, GTM, GSC, Liquid profiling, app inventory, and crawl tooling all collect data simultaneously.
Every issue ranked by impact, effort, and risk. Critical / High / Medium / Low with the business reason, not just a Lighthouse number.
30-, 60-, and 90-day remediation roadmaps with effort estimates so internal or external teams can plan a sprint without rescoping every ticket.
Live read-out with engineering, marketing, and execs. Q&A on findings, agreement on first sprint, ownership and timelines confirmed.
Mgroup can ship the fixes — performance work, schema, app cleanup, security — or hand off to your internal team with clear tickets.
Transparent fixed-fee pricing for the three audit engagement models we use most often. No hourly billing — you know the price before we start.
CWV + theme code + 30-day roadmap.
2–3 weeks
Book performance auditPerformance + SEO + apps + security + tracking.
3–4 weeks
Book full tech auditPlus-scale architecture review + remediation plan.
4–8 weeks · from $15,000
Talk enterprise auditNeed a fixed-price proposal? Share your store URL — we'll respond with a scoped audit quote within 1 business day.
We've audited Shopify stores for every major eCommerce vertical. Each industry has its own performance traps, app stacks, and conversion levers — and our audit playbooks reflect that.
Image-heavy PDP performance, lookbook LCP, variant logic, size-guide UX, and conversion-flow reviews tuned for fashion catalogs.
Spec-table performance, configurator UX review, warranty add-on UX, ERP integration audit, and considered-purchase journey analysis.
Customer-specific catalog performance, tier pricing logic, PO checkout UX, NET 30 + draft order flows, and Shopify Plus B2B feature review.
Recharge / Bold / native subscription performance, build-a-box UX, frequency selectors, skip/swap flows, and customer-portal review.
Shopify Markets setup review, localised currency & tax, geo-routing performance, hreflang hygiene, and language-switcher UX.
Shopify Plus checkout extensibility, Functions, Markets, B2B, multi-store, headless Hydrogen architecture, and enterprise observability review.
We are an accredited expert Shopify Plus agency partnering with brands to audit, improve, scale, and grow their Shopify and Shopify Plus stores. Engagement models: on-demand, time & material, or fixed-price audit packages.
Talk to an AuditorTheme rebuilds when the existing codebase is the bottleneck.
Ship CRO experiments off the audit's prioritized roadmap.
Fix the technical SEO and content issues the audit surfaces.
Retained dev team that ships audit fixes on your timetable.
When the audit shows the platform is the issue, replatform to Shopify the right way.
Replace app bloat with one custom app that does the same job, faster.
A structured review covering architecture, performance, SEO, app integrations, code quality, and security compliance — with a prioritized roadmap of issues, business impact, and effort.
The audit removes inefficiencies, reduces JS and CSS errors, optimizes media and asset loading, fixes layout shifts, and surfaces app bloat. Stores routinely see 20–40% faster LCP and lift in conversion after recommendations ship.
Broken or duplicated integrations, unnecessary apps, inefficient theme code, slow Liquid loops, security gaps, weak schema, and poorly implemented customizations.
Yes — a comprehensive evaluation across technical SEO, performance, security/compliance, app stack, theme code quality, and the customer journey.
On-demand audits, time and material consulting, and fixed-price audit packages. We can also retain a senior Shopify engineer to act as your technical advisor.