Case Study: Empowering BASELINE VISION B2B Integration on Shopify with Mgroup Expertise

BASELINE VISION April 09, 2024

What is Baseline Vision? 

Baseline Vision is revolutionizing the world of net sports analytics with its cutting-edge real-time game analytics solution, initially focusing on tennis. Through a single portable smart-camera device, Baseline Vision offers a plethora of digital products ranging from line-calling to performance tracking, on-court gamifications, and video feedback.

With Baseline Vision's technology, users can access comprehensive statistics and data from the court within just 20 seconds, making it easily accessible for players and coaches alike. This system boasts scalability and real-time analysis capabilities, catering to the needs of the tennis community on a large scale.


Challenge faced by Baseline Vision:

As BASELINE VISION aimed to expand its digital presence and facilitate B2B interactions, it sought a solution to seamlessly integrate wholesale capabilities into its existing Shopify eCommerce platform.

Discover how Mgroup collaborated with BASELINE VISION to implement a Wholesale B2B solution on Shopify.

Mgroup's Approach to Integration Wholesale B2B Feature in Shopify

Mgroup approached the integration of the Wholesale B2B feature in Shopify with a strategic and customized plan:

  • Custom Development: 

Understanding BASELINE VISION's desire to maintain consistency with its direct-to-consumer (D2C) store while creating distinct customer groups with unique pricing structures, Mgroup's developers implemented tailored solutions to achieve these objectives.

  • Tailored Features: 

Mgroup introduced the following features to enhance the B2B experience:

Custom Pricing Lists: 

  • Ensured that each customer group had personalized pricing lists tailored to their specific needs.
  • Private and Secure Storefronts: Implemented secure access controls to ensure privacy and exclusivity for B2B customers.
  • Payment and Shipping Flexibility: Provided flexible payment and shipping options to accommodate varying B2B requirements.


Results Achieved:

BASELINE VISION witnessed immediate improvements upon the launch of its new Shopify B2B website:

  • Enhanced User Experience: The tailored features and improved navigation boosted user engagement and satisfaction.
  • Increased Conversions: The seamless integration of B2B functionalities contributed to a rise in conversion rates.
  • Streamlined Operations: BASELINE VISION experienced smoother operations and efficient management of B2B transactions.
  • Positive Feedback: B2B customers appreciated the personalized approach and convenience offered by the platform.

Looking forward:

If you're considering integrating B2B Wholesale capabilities into your Shopify platform or grappling with challenges on your current site, Mgroup is here to help.

Reach out to our team today to explore how we can elevate your eCommerce experience with seamless B2B integration on Shopify. Let us empower your business for success in the digital realm.