Shopify B2B
& Wholesale

Shopify B2B is a set of native wholesale features available on Shopify Plus that lets you sell directly to business customers alongside your DTC channel. Unlike a regular store, B2B includes company profiles, custom price lists, payment terms (net 30/60/90), quantity rules, and restricted catalogs — all from a single Shopify admin. At Mgroup, we configure and extend these features to match your specific wholesale workflows.

Shopify Plus includes native B2B features: company accounts, catalogs, customer-specific pricing, payment terms, and B2B-only checkout. We extend these features with custom pricing logic, quoting, ERP integrations, and gated catalogs where the native feature set falls short.

For full B2B features — company accounts, B2B-specific catalogs, payment terms, and Net 30/60 — yes, Shopify Plus is required. Wholesale-lite (gated catalogs, customer tags, draft orders) can run on Shopify standard plans.

We implement custom price lists tied to company profiles, supporting percentage-based discounts, fixed wholesale prices, and volume-tiered pricing that adjusts automatically based on quantity. Each buyer or buyer group sees only their negotiated prices at checkout. We also set up contract pricing with expiration dates and approval workflows for quote-based selling.

Yes. We configure catalog permissions so each company or buyer group sees only the products, pricing, and collections relevant to them. This includes region-based catalogs, customer-tier restrictions, and product visibility rules based on account tags. B2B buyers log in and see their personalized catalog, while DTC customers see the standard storefront — all from a single Shopify store.

Yes. We build reliable data connections between Shopify and your back-office systems — including ERPs like NetSuite, SAP, and Microsoft Dynamics, CRMs like Salesforce and HubSpot, and accounting platforms like QuickBooks and Xero. Integrations cover order sync, inventory updates, customer data, invoicing, and tax-exempt processing — all automated to eliminate manual data entry.

We build quick-order forms, SKU upload flows, saved order lists, and one-click reorder for returning buyers. Reordering uses past orders, ERP-side history, and account-specific catalogs.

We build request-for-quote forms, draft order workflows, and multi-step approval routing for buyers whose internal process requires sign-off before purchase.

Our Shopify B2B solutions serve a wide range of industries: food and beverage (case packs, MOQs), fashion and apparel (seasonal catalogs, size-based ordering), beauty and cosmetics (tiered pricing, salon/retail accounts), industrial supplies (complex pricing, PO-based ordering), home and furniture (custom quotes, delivery scheduling), and health and wellness (compliance documentation, restricted products). We tailor each implementation to industry-specific requirements.

A standard B2B portal launches in 8–12 weeks. Enterprise implementations with ERP integration, multi-company account hierarchies, and custom approval flows typically take 12–20 weeks.

We provide post-launch support that covers monitoring integrations, resolving data sync issues, optimizing buyer workflows based on real usage data, and adding new features as your wholesale business grows. We also help with buyer onboarding — setting up company accounts, importing price lists, and training your sales team on the B2B admin tools. Our goal is to ensure your wholesale channel runs smoothly and scales without bottlenecks.