Tennis court line with tennis balls and a racket on a clay court

Industries · Sports & Fitness

Shopify Agency for Sports & Fitness Brands

We build Shopify stores for sports equipment, fitness and sports technology brands: stores that explain technical products clearly, sell hardware and subscriptions together, and give clubs, gyms and teams their own way to buy.

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Sports & Fitness on Shopify

What sports and fitness brands need from a Shopify store

Sports and fitness shoppers compare specs, read reviews from people who train like them and often buy for a team or a club, not just for themselves. A store in this category has three jobs.

Specs that answer the buying question

Sizes, weights, materials and compatibility on every product page, plus comparison between models, so shoppers choose the right gear without leaving the store.

SpecsComparisonSizing

Hardware and subscriptions together

Smart equipment, trackers and apps often come with a subscription or a licence. Checkout has to handle a physical product and a digital service in one order.

HardwareSubscriptionsLicences

Retail and team buyers on one store

Clubs, gyms, schools and federations buy in volume and need quotes, tiered pricing and invoices. A B2B program can run next to retail on the same Shopify store.

B2BVolume pricingQuotes
Case study · Sports technology

Baseline Vision: a B2B Shopify store for tennis analytics hardware and software

Tennis racket and balls on a court, Baseline Vision sports technology case study

Baseline Vision makes real-time analytics for net sports: a single portable smart camera that powers line-calling, performance tracking, on-court gamification and video feedback. We built a custom B2B Shopify store for tennis clubs, sports facilities and professional organizations, with tiered volume pricing, a quote request system connected to their CRM, organization-level accounts and a hybrid checkout that ships the camera and delivers software licences automatically.

The results: 3x B2B order volume, −70% manual order processing and 100% digital delivery automation.

Read the Baseline Vision case study
What we build

Shopify features we build for sports and fitness stores

These are the parts of a sports or fitness store we build most often.

  • Product comparison and spec tables

    Specs, sizes and compatibility stored in metafields and shown as comparison tables, so every model is described the same way.

  • Hardware + subscription checkout

    Devices sold together with software plans or memberships, with licence keys or access delivered automatically after payment, as we built for Baseline Vision.

  • Team and club ordering

    Volume pricing, quote requests and company accounts on Shopify B2B for clubs, gyms and sports organizations.

  • Bundles and kits

    Starter kits and bundles by sport, level or training goal that raise order value without discounting single products.

  • Size and fit guidance

    Size charts and fit notes for apparel, footwear and protective gear, managed in one place instead of copied into every product.

  • Replenishment for consumables

    Subscribe-and-save for sports nutrition, balls, strings and other consumables, on Shopify Subscriptions or Recharge.

Tech stack

The Shopify apps we build into sports and fitness stores

We build on a short list of Shopify apps we know well, so integrations ship faster and problems get real answers instead of support tickets. Together they cover what most sports and fitness brands need after launch: email and SMS, subscriptions, support, reviews, loyalty and customer content.

  • Klaviyo: email & SMS for launches and restocks

    Product launch, back-in-stock and post-purchase training tips segmented by sport and purchase history. More on our Klaviyo email marketing work.

  • Recharge: subscriptions for consumables and memberships

    Recurring orders for nutrition, strings, balls and other consumables, and memberships for app or coaching content. More on our Shopify subscriptions work.

  • Gorgias: support for technical questions

    Setup, compatibility and warranty questions handled in one inbox, with order and device details beside every ticket.

  • Yotpo: reviews from people who train

    Photo and video reviews with sport, level and usage details, plus loyalty rewards for repeat buyers.

  • Smile: rewards for the next season

    Points and referral rewards that bring athletes back for upgrades, accessories and the next season’s gear.

  • LoyaltyLion: loyalty for clubs and communities

    Tiered rewards, early access to launches and perks for your most active customers, connected to email and SMS.

  • Stay AI: subscription retention

    Flexible delivery dates, smart cancellation flows and offers that keep nutrition and consumables subscribers active.

  • Flowbox: gear in real training

    Customer and Instagram content shown as shoppable galleries, so shoppers see the gear in real training and competition.

Our Shopify Services

Shopify services for sports and fitness brands

All services
Shopify Select Partner since 2016

Selling sports equipment, fitness gear or sports tech on Shopify?

Tell us about your products and who buys them: athletes, gyms or clubs. We will show you what the store needs to sell to each of them.

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FAQ

Frequently asked questions about Shopify for sports and fitness brands

Is Shopify a good platform for sports and fitness brands?

Yes. Shopify handles technical catalogs through metafields, subscriptions through Shopify Subscriptions and apps such as Recharge, and B2B accounts for clubs and teams. Baseline Vision sells its tennis analytics hardware and software on Shopify.

Can Shopify sell hardware and software subscriptions in one order?

Yes. We built a hybrid checkout for Baseline Vision that ships the smart camera and delivers software licences automatically through an integration with their analytics platform. See the Baseline Vision case study.

Can clubs, gyms and teams order from the same store as retail customers?

Yes. Shopify B2B supports company accounts, price lists, volume pricing and payment terms next to the retail store; some features need Shopify Plus. See our Shopify B2B and wholesale service.

Do you build product comparison and spec pages?

Yes. We store specs in metafields and show them as comparison tables and filters, so shoppers compare models side by side and your team updates data in one place.

How long does a Shopify store for a sports brand take?

It depends on the catalog, integrations and B2B needs. A custom store typically takes several weeks from design to launch; we agree the timeline and scope in writing before work starts.