Configure before you buy
Finishes, sizes and materials shown with a real-time preview, so shoppers see exactly what they will receive before they order.

Industries · Home & Furniture
We build Shopify stores for home, furniture and lighting brands: stores for considered purchases, where shoppers configure, compare and buy with confidence, and trade buyers get their own way to order.
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Furniture, lighting and interior products are high-value, considered purchases. Shoppers take time, compare options and want to see the product in their space.
Finishes, sizes and materials shown with a real-time preview, so shoppers see exactly what they will receive before they order.
Filtering and navigation built for big catalogs, so shoppers find the right piece in a few clicks rather than a few pages.
Designers and contract buyers need specifications, samples and payment terms. A trade program can run on the same Shopify store as retail.

Wigiwama is a European kids’ interior design brand making minimalistic, timeless furniture. Their Shopify store had slow mobile pages and a growing catalog that was getting hard to navigate. We optimized the theme, redesigned product filtering and navigation, added a multi-currency checkout flow for new European markets and built product recommendations to increase order value.
The results: 45% faster page loads, +28% mobile conversion and +15% average order value.
Read the Wigiwama case study
Lampconcept is a Swedish premium lighting brand creating handcrafted, nature-inspired fixtures. We built a custom Shopify theme with a product configurator and real-time visual preview, lifestyle imagery throughout the shopping journey, Klarna in an optimized checkout for the Swedish market and SEO-ready collection pages.
The project highlights: +35% time on site and 4.8/5 customer satisfaction.
Read the Lampconcept case study
Mercer Leathers supplies premium Italian leather and hair-on-hide to interior designers, furniture makers and contract projects. We built a store around how trade buyers actually shop: 40 collections organised by material and use, specification data such as fire ratings on qualifying hides, free samples and a trade program with Net-30 terms on approved accounts.
Read the Mercer Leathers case studyThese are the parts of a home, furniture or lighting store we build most often.
Custom configurators with live preview for finishes, sizes and materials, built as a custom app when themes are not enough.
Filters by room, style, material and dimensions that keep large catalogs easy to navigate.
Trade accounts, price lists and payment terms on Shopify B2B, next to the retail store.
Free sample ordering and swatch selection that move shoppers towards a confident full-price order.
Buy-now-pay-later options such as Klarna for high-value orders, set up for the markets you sell in.
Shopify Markets, local currencies and shipping rules for brands selling across several countries.
We build on a short list of Shopify apps we know well, so integrations ship faster and problems get real answers instead of support tickets. Together they cover what most home and furniture brands need after launch: email and SMS, subscriptions, support, reviews, loyalty and customer content.
Price-drop, back-in-stock and post-purchase care flows that keep a long buying decision moving and bring buyers back for the next room. More on our Klaviyo email marketing work.
Recurring orders for filters, bulbs, candles and care products that go with the furniture and lighting you sell. More on our Shopify subscriptions work.
Delivery dates, assembly questions and damage claims handled in one inbox, with shipping details beside every ticket.
Customer photos and reviews that show size, finish and quality in real rooms, plus loyalty rewards for repeat buyers.
Points and referral rewards that bring buyers back for the next room and turn happy customers into referrals.
Rewards for reviews, referrals and repeat orders that keep your brand in mind between big purchases.
Subscriptions for refills and care products, with smart offers that keep subscribers from cancelling.
Customer and Instagram photos shown as shoppable galleries, so buyers see furniture and lighting in real homes.
Themes built from scratch in clean, modular Liquid, designed in Figma and tuned for speed.
Custom apps and configurators when off-the-shelf apps do not fit your products.
Trade accounts, price lists, payment terms and quick order for wholesale buyers.
Structured testing of product pages, cart and checkout based on real store data.
Custom Shopify and Shopify Plus stores built to sell: architecture, theme, apps and launch.
Moves from WooCommerce, Magento, BigCommerce and custom platforms with SEO preserved.

Practical guides from our blog for brands in this category:
Yes. Shopify handles large catalogs, product options, financing apps and international selling. Brands such as Wigiwama and Lampconcept run their stores on Shopify.
Yes. We built a configurator with real-time visual preview for Lampconcept. Simple configurators work inside the theme; complex ones with pricing rules are built as a custom app.
Yes. Shopify B2B supports company accounts, price lists and payment terms on every plan, and some features such as company-level pricing need Shopify Plus. Our Mercer Leathers case study shows a trade program with Net-30 terms.
With optimized images, lean themes and filtering that does not reload the page. For Wigiwama this meant 45% faster page loads and higher mobile conversion.
Yes. We set up Shopify Markets, local currencies, translated content and shipping rules, as we did with a multi-currency checkout for Wigiwama’s European markets. Our Shopify Markets guide explains the setup step by step.