Industries · Health & Wellness
We design and build Shopify stores for supplement, wellness and pet-health brands: stores that earn trust before the first order and are built around the second, fifth and twentieth.
Wellness shoppers read before they buy. They compare ingredients, look for proof and come back when a product works. A store in this category has three jobs.
Ingredient lists, sourcing, dosage and how-to-use information on every product page, plus reviews that mention real results. Shoppers should never have to leave the store to check what they are buying.
Supplements and wellness products run out on a schedule. Subscribe-and-save, bundles and reorder reminders turn a first order into recurring revenue, which is where lifetime value in this category comes from.
Product pages describe what a product supports, not what it cures. We structure content so claims stay consistent across product pages, emails and ads, which matters for supplements and pet health alike.
NutraRegen makes supplements for senior dogs, focused on healthy aging, mobility and long-term wellness. We built a Shopify storefront that explains each formula clearly, educates owners on ingredients and benefits, and supports a smooth repeat-purchase journey with a subscription-ready structure.
The project highlights: +40% subscription conversion, +25% repeat purchase rate and +30% average order value.
Read the NutraRegen case study
Biird is a fast-growing, Netherlands-based DTC brand that designs products from body-safe materials. We work with Biird on ongoing Shopify support: continuous A/B testing of product pages and checkout, performance work that keeps pages loading in under three seconds, custom shipping logic for international markets and SEO for organic product discovery.
Results so far: +22% conversion rate and +40% organic traffic.
Read the Biird case studyEvery store is different, but these are the parts we build most often for brands in this category.
Subscription options next to Add to cart on Shopify Subscriptions or Recharge, with a customer portal to skip, swap or pause.
Ingredients, dosage, certifications and FAQs stored in metafields, so every product page stays structured and easy to update.
Bundles by need (sleep, joints, digestion) or by routine, which raise order value without discounting single products.
Review apps set up to show results, usage time and, for pet products, breed and age, which convert better than star ratings alone.
Lean themes and optimized images so product pages stay fast on phones, where most wellness shoppers browse.
Replenishment reminders timed to pack size and dosage, built in Klaviyo alongside education flows for new customers.
We build on a short list of Shopify apps we know well, so integrations ship faster and problems get real answers instead of support tickets. Together they cover what most health and wellness brands need after launch: email and SMS, subscriptions, support, reviews, loyalty and customer content.
Restock reminders, product education and win-back flows built on your Shopify order data, so customers reorder before they run out. More on our Klaviyo email marketing work.
Subscribe-and-save, bundles and a customer portal where shoppers skip, swap or pause instead of cancelling. More on our Shopify subscriptions work.
Email, chat and social in one inbox, with order details beside every ticket, so questions about ingredients or delivery get answered fast.
Photo reviews, Q&A and loyalty points that give new shoppers proof and existing customers a reason to come back.
Points for every order, referral rewards and VIP tiers that keep wellness customers buying from you instead of a marketplace.
Rewards tied to subscriptions, reviews and repeat orders, with loyalty data that feeds your Klaviyo flows.
Smart cancellation flows, flexible delivery dates and personalised offers that keep subscribers active.
Shoppable galleries of real customer photos and videos, so new buyers see the product in everyday use.
Custom Shopify and Shopify Plus stores built to sell: architecture, theme, apps and launch.
Subscribe-and-save, bundles and customer portals on Shopify Subscriptions or Recharge.
Structured testing of product pages, cart and checkout based on real store data.
Welcome, replenishment and win-back flows that turn first orders into repeat customers.
Themes built from scratch in clean, modular Liquid, designed in Figma and tuned for speed.
Technical SEO, collection architecture and content that brings shoppers who are ready to buy.
Practical guides from our blog for brands in this category:
Yes. Shopify supports subscriptions through Shopify Subscriptions and apps such as Recharge, structured product data through metafields, and one-tap reorders with Shop Pay. Brands like NutraRegen run their subscription-ready stores on Shopify.
Yes. We add subscribe-and-save options to existing product pages, set up the customer portal and connect replenishment emails, without rebuilding the store. See our Shopify subscriptions service.
We structure product pages so they describe what a product supports rather than what it treats or cures, and keep the same wording in product pages, emails and ads. Final claims are always approved by the brand and its regulatory advisers.
Yes. Our NutraRegen case study shows a Shopify store for senior dog supplements, and our guide to building a Shopify pet store covers the category in detail.
It depends on the catalog, design and integrations. A custom store with subscriptions typically takes several weeks from design to launch; we agree the timeline and scope in writing before work starts.