Scaling Wigiwama Shopify store across European markets
Wigiwama faced several challenges with their Shopify store that required expert intervention. The site experienced slow page load times, particularly on mobile devices, which directly impacted their conversion rates. Additionally, the product catalog had grown significantly, creating navigation complexity that made it harder for customers to find what they were looking for. The brand also needed to expand into new European markets with multi-currency and multi-language support while maintaining a consistent, premium brand experience across all touchpoints.
Wigiwama performance overhaul and market expansion
- Complete theme optimization reducing page load time by 45%
- Redesigned product filtering and navigation system
- Implementation of multi-currency checkout flow
- Custom product recommendation engine to increase average order value
- Mobile-first UX improvements for better conversion on smartphones
Results
Through continuous Shopify support and strategic optimizations, Wigiwama achieved significant improvements in store performance and customer satisfaction. The reduction in page load time directly contributed to higher mobile conversion rates, while the improved navigation and product recommendations boosted the average order value across all markets.
Technologies
- Shopify Liquid
- JavaScript
- CSS3
- Shopify Markets
Client's Feedback
“Mgroup has been instrumental in optimizing our Shopify store. Their technical expertise and proactive approach to performance improvements have directly impacted our growth across European markets.”
Wigiwama Team Management
About the Client
Wigiwama (wigiwama.com) is a European kids’ interior design brand creating minimalistic and timeless furniture with a playful twist. Founded in 2016, they help parents build cozy, beautiful spaces for their children. Wigiwama operates across multiple European markets with both online and retail presence.
