VIPrice is a Shopify app built by Mgroup that gives the customers you choose their own prices: customers tagged VIP or wholesale, shoppers in selected countries, or anyone who opens your special link. The theme shows them their price as they shop, and checkout charges exactly that price as an automatic discount, with no codes to type. VIPrice launched on the Shopify App Store in November 2026.
Why VIP and wholesale prices are hard on Shopify
Shopify shows one price per product to everyone. To give a VIP or a wholesale buyer a different price, merchants usually duplicate products, hand out discount codes, or move B2B buyers to a separate store. Each option breaks something: duplicates split inventory and SEO, codes get shared and forgotten at checkout, and the customer only sees their real price at the last step. We covered the trade-offs in our guide to customer-specific pricing on Shopify.
How VIPrice gives each customer their own price
- Campaigns for customers with selected tags, shoppers in selected countries, or anyone who opens a special link
- Percentage or fixed discounts, with quantity and spend tiers
- Sets itself up on your theme and swaps prices where the theme already shows them, no code needed
- Charged at checkout as an automatic discount, so customers pay the price they saw
- Free shipping, and hiding selected shipping or payment methods per campaign
- Scheduled campaigns and a live preview before prices go live
If you need pricing logic beyond an app, our team builds custom Shopify apps and B2B and wholesale stores. See also our tag-based pricing app, Mgroup Dynamic Price.
Results
VIPrice is new: it launched on the Shopify App Store on November 3, 2026, with a free plan for previewing prices on your theme and paid plans for live campaigns. See VIPrice on the Shopify App Store.
Technologies
- Shopify Functions
- Theme App Extension
- Checkout
- Metafields
- Admin GraphQL API
- Polaris
- React Router
About the Client
VIPrice – Private Sale Pricing is an in-house Shopify app by Mgroup for VIP, wholesale and private-sale pricing. It serves merchants who want selected customers to see and pay their own prices without discount codes or duplicate products.
