Shopify Case Study

Naurelle – Luxury Furniture Shopify Store

Industry
Luxury Italian Furniture
Services
Shopify Store Development, UX, Lead Generation
Platform
Shopify
Naurelle – Luxury Furniture Shopify Store

Naurelle is a Los Angeles showroom for authentic Italian furniture and lighting, classic and contemporary, delivered across the continental US. Mgroup built a Shopify store that presents the collections online and brings buyers to the showroom and to design consultations.

Selling high-ticket furniture online without losing the showroom

Pieces from $3,000 and up, many fabrics and colours, custom sizes and finishes: the store had to sell online and turn browsers into showroom visits and design enquiries.

Naurelle sofas collection on Shopify
Naurelle armchairs collection with colour variants
Naurelle Madame G armchair product page
Naurelle Hotel sofa product page

A Shopify showroom for luxury Italian furniture

  • Collections by Sofas and Armchairs with colour and fabric variants
  • Product pages built for high-ticket purchases
  • Catalogue downloads
  • Enquiry and design consultation forms
  • Delivery and installation information across the US
  • Fast pages for an image-heavy catalog

See how we build stores for considered purchases on our Shopify agency for home and furniture brands page.

Project at a glance

2 Core collections: sofas and armchairs
$3K+ Typical piece price
US Delivery and installation coverage

A Shopify store that shows Naurelle’s Italian collections online, takes enquiries for custom pieces and design consultations, and connects buyers with the Los Angeles showroom. Visit shop.naurelle.com.

Want results like Naurelle?

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About the Client

Naurelle offers luxury Italian furniture, classic and contemporary, in its Los Angeles showroom and across the US.

Visit shop.naurelle.com