Enabling customer-specific pricing on Shopify
Many Shopify merchants need to offer different prices to different customer segments — wholesale buyers, VIP members, employees, or regional customers. Shopify’s native pricing system doesn’t support customer-specific pricing, forcing merchants to rely on discount codes, duplicate products, or expensive third-party solutions. Existing solutions were either prohibitively expensive for small merchants or required Shopify Plus.
Mgroup Dynamic Price tag-based pricing for all merchants
- Tag-based pricing rules — assign price adjustments to customer tags
- Percentage or fixed amount discounts per tag
- Product-level and collection-level pricing rules
- Automatic price display on storefront (no discount codes needed)
- Shopify Plus: script-based checkout pricing for seamless experience
- Bulk price management via CSV import/export
Results
Dynamic Price has become an essential tool for Shopify merchants running B2B and wholesale operations alongside their DTC store. The app’s simplicity and reliability have earned it strong reviews, with merchants particularly praising how easy it is to set up complex pricing rules.
This app solved our wholesale pricing problem overnight. Our B2B customers now see their prices automatically — no more discount code headaches.
Mgroup Dynamic Price is an in-house Shopify application for dynamic product pricing based on customer tags. It serves merchants running B2B, wholesale, and VIP pricing alongside their standard DTC store.
