Biird crafts beautifully designed products made with the highest quality body-safe materials, believing they should be affordable and accessible for everyone. As a fast-growing DTC brand, Biird partners with Mgroup for ongoing Shopify support and consulting to ensure their online store delivers an exceptional customer experience.
Maximizing Biird conversion in a restricted ad market
Operating in a sensitive product category, Biird faces unique challenges in digital marketing and eCommerce. Advertising restrictions on major platforms mean the store itself must work harder to convert organic and direct traffic. Every aspect of the on-site experience has an outsized impact on revenue.
Biird ongoing Shopify CRO and performance optimization
- Continuous A/B testing of product pages and checkout flow
- Performance optimization maintaining sub-3-second load times
- Custom shipping logic for international markets
- Enhanced product photography presentation with zoom and video
- SEO improvements targeting organic product discovery
Results
With continuous optimization from Mgroup, Biird has seen significant improvements in conversion rates and organic traffic growth.
Technologies
- Shopify
- Liquid
- Google Analytics
- Hotjar
- Klaviyo
Client’s Feedback
“Mgroup consistently delivers improvements that directly impact our revenue.”
Biird Team CEO
About the Client
Biird (biird.co) is a female-led, Netherlands-based pleasure-positive brand specializing in designing aesthetic, high-quality, and inclusive sex toys, notably the “Obii” vibrator. Co-founded by industry veteran Andrea Rey, the brand aims to dispel taboo, fight “silent censorship” of female pleasure, and promote sustainability by planting a tree for each toy sold.
