Baseline Vision is revolutionizing the world of net sports analytics with cutting-edge real-time game analytics. Through a single portable smart-camera device, they offer digital products ranging from line-calling to performance tracking, on-court gamification, and video feedback. Mgroup built a custom B2B Shopify store that serves tennis clubs, sports facilities, and professional organizations with a tailored purchasing experience designed for wholesale and institutional buyers.
Building Baseline Vision B2B eCommerce platform
Unlike typical B2C Shopify stores, Baseline Vision needed a platform that caters to business buyers with complex requirements: volume-based pricing, quote requests, custom invoicing, and multi-user account management for sports organizations. The store also needed to handle both hardware (smart cameras) and software subscriptions, requiring a hybrid checkout flow that combines physical product shipping with digital license delivery.
Baseline Vision full-featured B2B Shopify Plus storefront
- Tiered pricing engine with volume discounts for institutional buyers
- Custom quote request system integrated with their CRM
- Hybrid checkout supporting physical hardware + digital subscriptions
- Gated storefront with organization-level account management
- Integration with their analytics platform for license key delivery
Results
The B2B Shopify store streamlined Baseline Vision’s entire sales process. Automated license delivery eliminated manual work, while the tiered pricing system enabled self-service purchasing for sports organizations of all sizes.
Technologies
- Shopify Plus
- Liquid
- Shopify Scripts
- REST API
- Node.js
Client’s Feedback
“Mgroup built exactly what we needed — a B2B platform that handles the complexity of our business while keeping the buying experience simple for our clients.”
Baseline Vision Team CTO
About the Client
Baseline Vision (baselinevision.com) is revolutionizing net sports analytics with real-time game tracking through a single portable smart-camera device. Their technology serves tennis clubs, sports facilities, and professional organizations worldwide.
