April 15, 2021 Iryna Mosiiuk

Headless – way to get rid of Shopify weak points

The majority of eCommerce sites are built on platforms that power the back-end and front-end at the same time. This decision allows saving time and sources for website maintenance because it makes changing content easier in the future. That is why the creation of websites on Shopify has a lot of advantages as well as some limits. Performance and restrictions in custom task development are some of the pain points in this approach.

The headless approach resolves these issues because its main principle is decoupling the platform's front-end from the back-end. That means the user experience, content and design are controlled by the front-end. A headless approach gives freedom not only for the design team but also the marketing team, which is no longer limited by the platform's capabilities.

What is Shopify Headless?

Shopify Headless is a technical approach that divides the interface (a part which customers see and interact with) from the server base (administrative functions are separated) of the website.

Headless allows brands to fully customize their customers’ UI experience and at the same time, it provides an opportunity to use all advantages of e-commerce platforms such as Shopify: safe money withdrawals, catalog managing, etc.

Shopify Headless advantages

As we see on the scheme above, Shopify Headless provides a lot of advantages that help your website behind the scenes.

Flexibility and development speed performance. Dividing interface and server part, Headless allows making any modifications without worrying about their influence on website speed or performance. It helps in building interfaces with min 80% performance on the google speed test. The speed of development is growing, as a lot of customer interface changes should not be done on the server panel. And flexibility provides with a right to create any UX/UI interface, which influences positively on conversion rate.

Progressive Web Application Capabilities. A progressive web app (PWA) is a type of headless commerce. It is not just a native application or adaptive website. It connects the best options from each technology, creates a mobile web experience, that looks and works like a native application. You also get the same functions from PWA as offline regime and push-notifications, uploading app stores is not essential.

Why it is important? Statistics for 2021 shows that 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. Read more

Shopify Multistore. This is one of the most painful points in Shopify store development. The reason is that if you want to create the store for different countries, you will need to create several accounts in Shopify and use different subdomains for each country. It means that you will need to pay for each separate Shopify account. Sure that you can use plugins for it, but their cost will also increase the monthly spendings of your business.

Online store creation basing on Shopify Headless Storefront provides you with the opportunity for your customers to visit your site, search and choose products without a necessity to visit your Shopify store. Moreover, it allows you to have your code basis and use your templates.

So how to create your store based on Shopify Headless Storefront? Follow us on our social networks where we describe the process step by step and share our experience.

If you are interested in developing your eCommerce solutions on Shopify Headless Storefront, reach out to our team of expert developers that will handle the project from start to finish! Contact us