Printful Dropshipping on Shopify: Costs, Reviews, and Success Stories (2023)

printful dropshipping November 15, 2023

Printful dropshipping is a popular business model where an online store doesn't keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. Printful is a leading dropshipping company that specializes in print-on-demand products such as apparel, accessories, and home goods. With Printful, entrepreneurs can create their own custom designs and sell them on their Shopify stores without having to handle inventory or shipping logistics.

Printful dropshipping on Shopify is seamlessly integrated, allowing store owners to easily add products to their online stores and fulfill orders automatically. This integration streamlines the entire process, from product creation to order fulfillment, making it a convenient option for entrepreneurs looking to start a print-on-demand business.

One of the key advantages of Printful dropshipping is the extensive product catalog it offers. From t-shirts and hoodies to posters and mugs, Printful provides a wide range of customizable products that appeal to various target markets. This allows entrepreneurs to cater to diverse customer preferences and create a unique brand identity within their niche.

Printful also provides branding options such as custom neck labels, pack-ins, and packaging stickers, allowing store owners to maintain a consistent brand image across their products. This level of customization helps businesses establish a strong brand identity and stand out in a competitive market.

printful dropshipping on shopify

Printful Dropshipping on Shopify: Benefits and Drawbacks


When it comes to using Printful for dropshipping on Shopify, there are several benefits that make it an attractive option for entrepreneurs. Firstly, the seamless integration between Printful and Shopify simplifies the process of setting up a dropshipping business. Store owners can easily sync their products, track inventory, and fulfill orders without the hassle of manual data entry.

Another significant benefit of using Printful on Shopify is the high-quality printing and product fulfillment services it offers. Printful uses state-of-the-art printing technology and high-quality materials to ensure that the products meet the expectations of both the store owner and the end customer. This commitment to quality can lead to higher customer satisfaction and repeat purchases, contributing to the long-term success of the business.

Moreover, Printful's on-demand fulfillment model eliminates the need for store owners to invest in inventory upfront. This not only reduces the financial risks associated with traditional retail models but also allows entrepreneurs to offer a wider variety of products without the burden of managing stock levels and storage space.


While Printful offers numerous advantages for dropshipping on Shopify, there are also some potential drawbacks to consider. One of the main concerns for entrepreneurs is the relatively higher product pricing compared to bulk ordering or manufacturing products in-house. Since each item is produced on demand, the unit cost may be higher, impacting the profit margins for the business.

Additionally, relying on a third-party fulfillment service means that store owners have less control over the shipping and delivery process. While Printful strives to maintain high standards of shipping and customer service, occasional delays or errors in fulfillment can still occur, leading to potential customer dissatisfaction.

Another consideration for using Printful on Shopify is the level of competition in the print-on-demand market. With the barrier to entry relatively low, there is a saturation of similar products and designs across various online stores. This makes it crucial for entrepreneurs to focus on differentiation and marketing strategies to stand out from the competition and attract customers to their Shopify stores.

Printful Dropshipping Cost Analysis

Printful dropshipping involves various costs that entrepreneurs need to consider when setting up their online stores. Understanding the cost structure is essential for calculating profit margins and pricing strategies to ensure the business's financial sustainability.

printful dropshipping on shopify

The primary cost components of Printful dropshipping include product costs, printing and fulfillment fees, and shipping expenses. The product costs vary depending on the type of item and customization options chosen by the store owner. These costs are transparently displayed on the Printful platform, allowing entrepreneurs to calculate the total expenses for each product they offer in their Shopify store.

In addition to the base product costs, Printful applies printing and fulfillment fees for each item ordered by customers. These fees cover the production process, quality control, and packaging of the products before they are shipped out. While these fees are essential for maintaining the print-on-demand service, they should be factored into the overall pricing strategy to ensure profitability for the business.

Shipping expenses are another crucial aspect of the cost analysis for Printful dropshipping. Printful offers various shipping options and carriers, each with its associated costs and delivery times. Store owners can choose to offer free shipping, flat-rate shipping, or real-time carrier rates, depending on their business model and target market. Understanding the shipping costs and optimizing the shipping strategy is vital for balancing customer satisfaction with the overall cost of fulfillment.

In addition to the direct costs of print-on-demand services, entrepreneurs should also consider indirect expenses such as marketing and advertising, Shopify subscription fees, and any additional apps or integrations used to enhance the functionality of their online stores. By conducting a comprehensive cost analysis, store owners can make informed decisions about product pricing, marketing budgets, and overall profitability when using Printful for dropshipping on Shopify.

Printful Dropshipping Review: Customer Satisfaction and Feedback

Customer Satisfaction

Printful has garnered a positive reputation for its print-on-demand services, with many customers expressing satisfaction with the quality of the products and the overall fulfillment experience. The ability to create custom designs and have them printed on high-quality merchandise has been a significant draw for entrepreneurs looking to start their own online stores. Customers appreciate the diverse product catalog offered by Printful, allowing them to find unique and personalized items that resonate with their interests and preferences.

Moreover, the seamless integration of Printful with Shopify has been praised for its user-friendly interface and automation capabilities. This integration streamlines the process of adding products, managing orders, and tracking shipments, saving time and effort for entrepreneurs running their online businesses.

Customer Feedback

While the majority of customer feedback for Printful has been positive, there are occasional concerns raised by users regarding product quality, fulfillment times, and customer support. Some customers have reported instances of misprints or discrepancies in the final products received, highlighting the importance of quality control and order accuracy in the print-on-demand process.

Fulfillment times have also been a point of contention for some customers, particularly during peak seasons or promotional periods. Delays in order processing and shipping can lead to frustration for customers, impacting their overall satisfaction with the purchasing experience.

In terms of customer support, while Printful offers assistance through various channels such as email, chat, and help center resources, some users have expressed challenges in reaching timely and effective resolutions for their inquiries or issues.

Overall, customer feedback for Printful's dropshipping services on Shopify provides valuable insights for entrepreneurs considering this business model. By understanding the strengths and areas for improvement highlighted by customers, store owners can proactively address concerns and enhance the overall customer experience within their online stores.

Success Stories of Printful Dropshipping on Shopify

shopify dropshipping

Story 1: E-commerce Entrepreneur's Journey

John, an aspiring e-commerce entrepreneur, ventured into the print-on-demand industry using Printful's dropshipping services on Shopify. With a passion for graphic design and a keen eye for market trends, John created a range of unique and visually appealing designs for apparel and accessories. Leveraging Printful's product catalog, he launched his Shopify store and began promoting his custom products through social media and influencer collaborations.

Within a few months, John's print-on-demand business gained traction, attracting a loyal customer base drawn to his distinctive designs and the quality of the products fulfilled by Printful. By consistently engaging with his audience and adapting his designs based on customer feedback, John was able to build a successful online brand known for its creativity and customer-centric approach.

Story 2: Niche Market Domination

Sarah, a niche market enthusiast, identified a specific segment within the lifestyle and wellness industry that lacked personalized merchandise catering to its audience. Utilizing Printful's dropshipping capabilities on Shopify, she curated a collection of custom-designed products that resonated with her target market's interests and values. Through targeted marketing campaigns and collaborations with industry influencers, Sarah's Shopify store gained visibility among her niche community, leading to a surge in demand for her unique offerings.

Sarah's success story exemplifies the potential of identifying underserved market segments and leveraging print-on-demand services to fill the gap with custom-designed products. By understanding the specific needs and preferences of her target audience, Sarah was able to establish a thriving online business that resonated with her niche community.

Story 3: Global Expansion through Printful

Michael, an ambitious entrepreneur with a global mindset, sought to expand his e-commerce business beyond local boundaries. With Printful's international fulfillment capabilities on Shopify, he was able to offer his custom products to a broader audience, tapping into new markets and customer demographics worldwide. By utilizing Printful's network of production facilities and reliable shipping options, Michael seamlessly managed international orders from his Shopify store, delivering a consistent and high-quality experience to customers across different regions.

Michael's success in expanding his e-commerce business globally through Printful's dropshipping services showcases the potential for entrepreneurs to scale their operations and reach a diverse customer base. By leveraging Printful's international fulfillment infrastructure, businesses can overcome logistical barriers and unlock new growth opportunities in the global e-commerce landscape.

Printful vs. Printify: A Comparison

Printful: Print-On-Demand Powerhouse

Printful and Printify are two prominent players in the print-on-demand industry, offering similar services for entrepreneurs looking to create custom products for their online stores. Printful's comprehensive product catalog, integrated order fulfillment, and branding options make it a preferred choice for those seeking a streamlined and all-in-one solution for print-on-demand dropshipping. The company's emphasis on quality control, extensive printing capabilities, and global fulfillment network positions it as a powerhouse in the print-on-demand market.

Printify: Emphasis on Product Sourcing and Customization

Printify differentiates itself by focusing on a network of print providers, allowing entrepreneurs to compare pricing and production options for their custom products. While Printify offers a wide range of product choices and competitive pricing, it requires store owners to manage the printing and fulfillment aspects more actively. This approach provides greater flexibility in selecting specific print providers and optimizing costs, making it suitable for entrepreneurs who prefer more control over their production and shipping processes.

When comparing Printful and Printify, entrepreneurs should consider their unique business needs, preferences for product sourcing and customization, and the level of automation and integration desired within their Shopify stores. Both platforms offer distinct advantages, and the choice between Printful and Printify ultimately depends on the specific requirements and goals of the individual business.

How to Set Up Printful Dropshipping on Shopify

Step 1: Create a Printful Account

To start using Printful for dropshipping on Shopify, entrepreneurs need to create a Printful account and connect it to their Shopify store. The registration process is straightforward, requiring basic information about the business and its ownership. Once the account is set up, entrepreneurs can access Printful's product catalog, design tools, and fulfillment services to begin creating and selling custom products on their Shopify stores.

Step 2: Integrate Printful with Shopify

After creating a Printful account, entrepreneurs can integrate Printful with their Shopify store using the seamless integration provided by both platforms. This integration allows products created on Printful to be automatically synced with the Shopify store, enabling entrepreneurs to manage their print-on-demand offerings directly within their e-commerce platform. By following the integration setup instructions, entrepreneurs can establish a smooth connection between Printful and Shopify, streamlining the entire dropshipping process.

Step 3: Customize Products and Designs

With Printful integrated into Shopify, entrepreneurs can start customizing products and creating unique designs to showcase in their online stores. Printful's design tools and mockup generators enable entrepreneurs to visualize their custom products, adjust design elements, and preview how the final items will appear to customers. This customization process empowers entrepreneurs to bring their creative ideas to life and offer personalized merchandise that resonates with their target audience.

Step 4: Set Product Pricing and Descriptions

Once products are customized and added to the Shopify store through Printful, entrepreneurs can set pricing, write compelling product descriptions, and optimize the visual presentation of their offerings. It's essential to consider the overall cost structure, profit margins, and competitive pricing in the market while determining the selling prices for the print-on-demand products. By crafting persuasive product descriptions and visually appealing storefront layouts, entrepreneurs can effectively entice customers and drive sales within their Shopify stores.

Step 5: Launch and Promote the Store

After setting up Printful dropshipping on Shopify, entrepreneurs can launch their online stores and initiate promotional activities to attract customers. Leveraging social media marketing, influencer partnerships, email campaigns, and search engine optimization, entrepreneurs can increase the visibility of their print-on-demand offerings and generate interest within their target audience. By strategically promoting the store and its custom products, entrepreneurs can drive traffic, acquire customers, and establish a strong brand presence within the competitive e-commerce landscape.

Tips for Successful Print on Demand Shopify Stores

1. Niche Down for Targeted Appeal

Identify specific niche markets or unique design themes that resonate with a distinct audience. By catering to niche interests, entrepreneurs can create personalized products that have a higher appeal and relevance to their target customers.

2. Focus on Design Quality and Originality

Emphasize the quality and originality of designs to differentiate products from competitors. Investing in compelling and visually appealing designs can elevate the perceived value of print-on-demand merchandise and attract discerning customers.

3. Prioritize Customer Experience and Satisfaction

Deliver exceptional customer service, provide transparent communication, and ensure timely fulfillment to enhance the overall purchasing experience. Positive customer experiences can lead to repeat business and word-of-mouth referrals, driving long-term success for the Shopify store.

4. Leverage Data-Driven Marketing Strategies

Utilize analytics and customer insights to optimize marketing campaigns, product offerings, and customer engagement. Data-driven strategies enable entrepreneurs to make informed decisions and refine their approach based on real-time performance metrics.

5. Cultivate a Strong Brand Identity

Develop a cohesive brand identity through consistent branding elements, storytelling, and visual aesthetics. A strong brand identity fosters customer loyalty and distinguishes the store within the competitive landscape of print-on-demand e-commerce.

Printful Dropshipping: Marketing and Promotion Strategies

Social Media Marketing

Utilizing social media platforms such as Instagram, Facebook, and Pinterest can be highly effective in showcasing custom products and engaging with potential customers. Visual platforms are particularly well-suited for promoting visually appealing items, allowing entrepreneurs to leverage compelling imagery and content to drive interest and sales.

Influencer Collaborations

Partnering with influencers and content creators in relevant niches can amplify the reach of a print-on-demand Shopify store. By featuring custom products in engaging and authentic content, influencers can introduce the brand to their audience, generating exposure and driving conversions.

Email Marketing Campaigns

Building and nurturing an email subscriber list allows entrepreneurs to directly communicate with potential customers and drive sales through targeted campaigns. Email marketing can be used to showcase new product launches, promote special offers, and cultivate a loyal customer community.

Search Engine Optimization (SEO)

Optimizing product descriptions, meta tags, and website content for relevant keywords can improve the visibility of a print-on-demand Shopify store in search engine results. By enhancing organic discoverability, entrepreneurs can attract qualified traffic and increase the likelihood of conversions.


In conclusion, Printful dropshipping on Shopify offers entrepreneurs a powerful platform to create and sell custom products with ease. The seamless integration, extensive product catalog, and robust fulfillment capabilities make Printful a compelling choice for entrepreneurs looking to venture into the world of print-on-demand e-commerce. By understanding the costs, leveraging customer feedback, and implementing strategic marketing and promotion strategies, entrepreneurs can unlock the full potential of Printful dropshipping on Shopify, paving the way for a successful and profitable online business.

If you’re in search of a seasoned eCommerce agency to assist you with customizing Shopify stores, we encourage you to get in touch with our Mgroup team for a conversation about your development project.