Shopify Growth & Development Insights
The Mgroup Shopify blog — stories, guides and field notes from a Shopify Plus agency - CRO, Core Web Vitals, B2B, integrations, migrations, and everything in between.
Shopify Functions: What You Can Build and When to Use Them
Versioned checkout logic that runs inside Shopify. What Functions can do, what they cannot, and when to use an app instead.
Shopify Markets vs Expansion Stores: Which Architecture to Choose
One store with Markets, or a store per region? An architecture choice that shapes catalogue, tax, SEO and operations for years.
Klaviyo vs Attentive: Choosing an SMS Stack for Shopify
One platform for email and SMS, or a specialist for messaging? The failure modes should decide it, not the feature grid.
Klaviyo vs Mailchimp for Shopify: Which One and When to Switch
Mailchimp is cheaper until email becomes a revenue channel. Here is where the line sits and what switching later costs.
Adobe Commerce vs Shopify: The 2026 Cost of Ownership Comparison
Magento is Adobe Commerce now. Compare the two on three-year cost of ownership, not feature checklists.
Agentic Commerce and Shopify: What Changes for Merchants
How AI agents read catalogues, and what a Shopify store has to expose to appear in the answer.
Shopify Plus vs Salesforce Commerce Cloud 2026: Honest Enterprise Comparison
Shopify Plus vs Salesforce Commerce Cloud in 2026: real TCO, build timelines, checkout conversion, B2B - and when SFCC still wins. By a Shopify Plus agency.
Shopify Subscriptions 2026: Build Recurring Revenue That Sticks
Launch subscriptions on Shopify in 2026 — native Subscriptions API vs apps, churn, dunning, subscriber portals and the retention that keeps MRR growing.
Shopify Plus Pricing 2026: Real Cost, What’s Included & TCO
What Shopify Plus really costs in 2026 — the base fee, revenue-based pricing, the hidden line items, and how to work out your true total cost of ownership.