Author

Oleh Stupak

CEO at MGROUP

132 articles LinkedIn

Custom Shopify Sections: How to Build Them – Developer Guide (2026)

13 min read May 4, 2026

Custom Shopify Sections: How to Build Them – Developer Guide (2026)

Learn to build custom Shopify sections with schema JSON, Liquid templates, and blocks. A practical Shopify 2.0 developer guide for scalable themes.

Shopify Image Optimization: WebP, AVIF, Lazy Loading & Srcset Guide (2026)

11 min read May 1, 2026

Shopify Image Optimization: WebP, AVIF, Lazy Loading & Srcset Guide (2026)

Shopify image optimization guide — WebP, AVIF, srcset, lazy loading, and compression best practices for faster page speed and better SEO rankings.

Shopify A/B Testing Guide: What to Test First for Maximum Revenue (2026)

11 min read April 28, 2026

Shopify A/B Testing Guide: What to Test First for Maximum Revenue (2026)

Shopify A/B testing guide — what to test first, best split testing tools, statistical significance, and advanced CRO strategies for ecommerce stores.

Shopify Metaobjects: Complete Guide with Real Use Cases (2026)

12 min read April 25, 2026

Shopify Metaobjects: Complete Guide with Real Use Cases (2026)

Shopify metaobjects explained — definitions, entries, API access, Liquid rendering, and real use cases for custom content types at scale.

Core Web Vitals Shopify: How to Pass Google’s Page Experience in 2026

14 min read April 22, 2026

Core Web Vitals Shopify: How to Pass Google’s Page Experience in 2026

Core Web Vitals Shopify guide — measure and fix LCP, INP, and CLS to improve page speed, SEO rankings, and store conversions on any Shopify store.

Shopify AI Product Recommendations: The Complete Guide for 2026

11 min read April 21, 2026

Shopify AI Product Recommendations: The Complete Guide for 2026

Shopify AI product recommendations guide — tool comparison, placement strategies, ROI benchmarks, and custom implementation for personalized shopping.

Shopify Payments vs PayPal: Which Is Better for Your Store? (2026)

11 min read April 20, 2026

Shopify Payments vs PayPal: Which Is Better for Your Store? (2026)

Shopify Payments vs PayPal compared — real fee calculations by revenue tier, conversion rate impact, and the optimal payment gateway strategy.

7 Powerful Shopify Markets SEO Tips for Global Growth

11 min read April 15, 2026

7 Powerful Shopify Markets SEO Tips for Global Growth

Shopify Markets SEO helps you expand into new countries with the right URL structure, hreflang, localization, and setup for stronger organic growth.

Shopify B2B Quoting: Add Quote Requests and Negotiation

5 min read April 8, 2026

Shopify B2B Quoting: Add Quote Requests and Negotiation

Learn how to add Shopify B2B quoting workflows for quote requests and negotiation, streamline wholesale deals, and close more custom orders faster.

Shopify ERP Sync Issues: Common Causes and Fixes

6 min read March 31, 2026

Shopify ERP Sync Issues: Common Causes and Fixes

Learn the common causes of Shopify and ERP sync failures, including broken product, inventory, and order flows, plus practical troubleshooting steps to fix them.

Shopify App Costs: Practical Breakdown for Brands

7 min read March 26, 2026

Shopify App Costs: Practical Breakdown for Brands

Shopify app costs vary widely by scope, integrations, and support. Compare MVP, custom builds, and maintenance to choose the right build vs buy strategy.

Shopify B2B Without Plus: Limits, Workarounds, and When to Upgrade

10 min read March 18, 2026

Shopify B2B Without Plus: Limits, Workarounds, and When to Upgrade

Can You Run B2B on Shopify Without Plus? Yes, you can run a B2B-like setup on Shopify without Plus, but there is an important…