Author

Oleh Stupak

CEO at MGROUP

126 articles LinkedIn

Klaviyo vs Mailchimp for Shopify: Which One and When to Switch

8 min read August 1, 2026

Klaviyo vs Mailchimp for Shopify: Which One and When to Switch

Mailchimp is cheaper until email becomes a revenue channel. Here is where the line sits and what switching later costs.

Adobe Commerce vs Shopify: The 2026 Cost of Ownership Comparison

9 min read July 31, 2026

Adobe Commerce vs Shopify: The 2026 Cost of Ownership Comparison

Magento is Adobe Commerce now. Compare the two on three-year cost of ownership, not feature checklists.

Agentic Commerce and Shopify: What Changes for Merchants

13 min read July 29, 2026

Agentic Commerce and Shopify: What Changes for Merchants

How AI agents read catalogues, and what a Shopify store has to expose to appear in the answer.

Shopify Subscriptions 2026: Build Recurring Revenue That Sticks

10 min read July 1, 2026

Shopify Subscriptions 2026: Build Recurring Revenue That Sticks

Launch subscriptions on Shopify in 2026 — native Subscriptions API vs apps, churn, dunning, subscriber portals and the retention that keeps MRR growing.

Shopify Plus Pricing 2026: Real Cost, What’s Included & TCO

11 min read July 1, 2026

Shopify Plus Pricing 2026: Real Cost, What’s Included & TCO

What Shopify Plus really costs in 2026 — the base fee, revenue-based pricing, the hidden line items, and how to work out your true total cost of ownership.

How to Hire a Shopify Developer in 2026: Rates, Models & Where to Look

10 min read July 1, 2026

How to Hire a Shopify Developer in 2026: Rates, Models & Where to Look

Freelancer, agency or in-house? A 2026 playbook on Shopify developer rates, engagement models, where to find talent, and how to vet before you hire.

Shopify Markets 2026: International & Cross-Border Selling Guide

10 min read July 1, 2026

Shopify Markets 2026: International & Cross-Border Selling Guide

Sell globally on Shopify in 2026 — Markets vs Markets Pro, currencies, duties, localisation, SEO and the tech that makes cross-border actually convert.

Shopify Accessibility & the European Accessibility Act: 2026 Compliance Guide

13 min read July 1, 2026

Shopify Accessibility & the European Accessibility Act: 2026 Compliance Guide

The European Accessibility Act is in force — here's what it means for Shopify merchants and how to get compliant, without hurting conversion, in 2026.

Shopify B2B Company Accounts: Setup, Roles & Permissions (2026)

15 min read May 31, 2026

Shopify B2B Company Accounts: Setup, Roles & Permissions (2026)

Shopify B2B company accounts complete guide — companies, locations, buyer permissions, net terms, custom catalogs, and limitations to plan around.

Shopify Webhooks: Complete Developer Guide with Real Examples (2026)

14 min read May 28, 2026

Shopify Webhooks: Complete Developer Guide with Real Examples (2026)

Shopify webhooks developer guide — events, HMAC verification, working Node.js and PHP code examples, best practices, and production debugging tips.

Shopify Metafields vs Metaobjects: When to Use Which (2026)

13 min read May 25, 2026

Shopify Metafields vs Metaobjects: When to Use Which (2026)

Shopify metafields vs metaobjects — core differences, practical use cases, Liquid code examples, and a clear decision matrix for custom data models.

Shopify Multi-Location Inventory: Complete Setup Guide (2026)

15 min read May 22, 2026

Shopify Multi-Location Inventory: Complete Setup Guide (2026)

Shopify multi location inventory guide — warehouses, retail stores, fulfillment priority, ERP integration, and advanced routing strategies at scale.